NAVIGATING GLOBAL AUDIENCES
Contributors : Arifur Rahman, Rashmi R. Devadasan, Saira Ansari, Sarasija Subramanian
Editors: Anshika Varma and Mala Yamey
Creative Director : Anshika Varma
Design Execution: Sanket Jadia
Communications & Research Assistant: Thuvaja Gopalakrishnan
Editorial Team: Anshika Varma, Mala Yamey and Nour Aslam
Navigating Global Audiences examines the practical realities of distributing art and artist books from South Asia to the wider world. As the third installment of the Art Murmur x Guftgu trilogy by Offset Projects and Art South Asia Projects, this volume focuses on the methods, obstacles, and opportunities publishers face in connecting local publishing with global readerships.
Through conversations with Arifur Rahman Munir, Rashmi Ruth Devadasan, Sarasija Subramanian, and Saira Ansari, the publication uncovers strategies for working across fragmented infrastructures, forging partnerships, and sustaining small-scale publishing practices. From addressing translation and design choices to negotiating distribution, pricing, and rights, these insights reveal what it takes to carry regionally rooted narratives to international audiences.
The editors frame the discussion around building more viable pathways for artist-led publishing in the South Asian context, acknowledging the difficulties of scale, visibility, and audience familiarity when working beyond the region. Rather than treating the book simply as a product, Navigating Global Audiences invites readers to think through its role as a vehicle of cultural conversation, bridging geographies while honouring local specificities. In doing so, it charts how South Asian publishing might grow into truly transnational forms of creative exchange.
Art South Asia Project, in collaboration with the Guftgu program by Offset Projects, presents Art Murmur x Guftgu — a talk and publication series offering a critical, multilayered understanding of two decades of artist book-making and art publishing in South Asia. Across its three parts, the series traces the shifts in publishing ecosystems, the emergence of the artist book as a vital artistic practice, and the challenges of reaching global audiences with regionally rooted narratives.
